SitPup guide
How to Create a Pet Booking Page
You do not need a website to take bookings online. This walks through building a booking page clients can use, from the services you list to where you share the link.
7 min read
Related SitPup page: Pet Sitting Booking Software
What a booking page has to do
A booking page is not a brochure. Its job is to get someone from interested to a complete request without messaging you first, which means it has to answer their questions and collect yours in the same visit.
Before building anything, be clear on what it needs to carry:
- What you offer and what it costs, so nobody has to ask for a price
- When you are available, so nobody requests a week you are away
- Enough about you to be trusted with someone's animal
- A form that collects the service, dates, pet details and contact in one go
If your page does all four, most requests will arrive ready to accept or decline. If it misses one, that one becomes a message thread every single time.
Set up the page itself
In SitPup this is the Your page section in the dashboard, and it publishes to your own address, something like yourname.sitpup.com. There is nothing to host and no domain to buy.
- 1
Pick your address
Short and recognisable, ideally your business name. It goes in your Instagram bio and on anything you print, so choose one you can live with; changing it later breaks the old link.
- 2
Write the profile and description
Say who you are, where you work and what makes your care different. This is the part that decides whether someone trusts you with their animal, so it is worth more time than the settings.
- 3
Add photos
Your space, and animals you have looked after if you have permission. Three good photos beat ten filler ones, and the Free plan includes three.
- 4
Add your contact details
Phone and email. You also choose whether clients see them immediately or only after you confirm a booking.
List services with prices and limits
This is where most booking pages go wrong. Vague services generate vague requests, and a page without prices generates a message asking for prices, which is exactly what you were trying to avoid.
In SitPup you set the price, how it is charged and how many animals you can take at once for each service. Charging by night suits boarding, per visit suits drop-ins, and by the hour suits longer daycare. The capacity is what stops two clients claiming the same weekend, and SitPup counts it across the whole date range rather than just the first day.
You also set where the care happens per service: at your place, at the client's home, or both. That single setting removes a surprising amount of back-and-forth.
Choose what the form asks
Every field is a trade-off. More fields mean fewer follow-up questions but a longer form, and a long form loses people on a phone.
The rule that works: ask for what changes your answer, skip what is merely nice to know. Breed, age, weight and care notes are toggles you turn on, so you can start minimal and add a field the next time you find yourself asking the same question twice.
Set a minimum lead time too. It stops someone requesting a stay that starts in two hours, which is rarely a booking you can actually accept.
Set your availability
Availability lives on the Calendar page, separate from the page settings. Block the days you are not working, plus any trips you already know about.
This is the part people skip and then regret, because a booking page with no availability set will happily accept requests for a week you are away, and turning those down costs you more goodwill than not offering them at all.
Publish it and put the link where people already are
A booking page nobody can find is just a form. Once it is live, the link should replace the phrase let me check and get back to you in every place you talk to clients.
- Instagram and Facebook bio, as the only link
- Your reply template when someone asks whether you are free
- Google Business Profile, as the appointment link
- Anything you print: flyers, business cards, a note in the pet food shop
- Your email signature
Your SitPup page lives at your own address, something like yourname.sitpup.com, which is short enough to say out loud and put on a business card.
Test it as a client, then leave it alone
Open the page on your phone in a private window, send yourself a real request, and check it arrives with everything you expected. Fix anything missing now rather than after a client points it out.
Then resist rewriting it weekly. Give it a month of real requests and change the things that actually caused friction, not the things that felt wrong when you reread your own description for the tenth time.
Key takeaways
- A booking page needs services, prices, availability, trust and a form; a SitPup page has all five on the Free plan.
- Pick a short, permanent address: changing it later breaks every link you shared.
- Set a capacity per service so two clients cannot claim the same dates.
- Ask only for what changes your answer, and add fields later if you keep repeating a question.
- The link belongs in your bio, your reply template and anything you print.
Create your booking page
Your services, prices and availability at your own address, with no website to build and no commission on bookings.